House of Halloween Collection "Pop Tiles"

For the House of Halloween collection page on HBO Max, I designed a series of interactive tiles inspired by the haunted house theme of the page.

I concepted each tile as an antique mirror, complete with cracked glass, cobwebs, and antique detailing as if the characters lived within the house itself. On hover, the characters break through the glass with a jump-scare expression, shattering the mirror and creating a surprising, theatrical interaction.

This approach turned the tiles into immersive moments that extended the Halloween narrative beyond static imagery, using concept and interaction to bring the collection theme to life within the product experience.